Haystac is a large, leading PR and marketing communications agency dedicated to delivering tailored programs to a variety of clients that achieve results. Our experienced team consists of energetic, innovative and experienced thinkers across a comprehensive set of disciplines.  

The Blog


ANZ BlueNotes – the corporate newsroom’s Australian prelude

    GM Patrick O'Beirne describes BlueNotes as a well-packaged thought leadership platform with high production values, a cracking content team, a well-designed social media strategy and a big budget. It aims to communicate directly to the bank’s customers – big and small – and its stakeholders. It won’t overtake media engagement but I don’t believe it’s meant to. Rather it’s an opportunity to showcase the bank’s intelligence in financial matters and develop a position of influence as a result.

Haystac and Scanlon Foundation launch A Taste Of Harmony 2014

In conjunction with the Scanlon Foundation, Haystac is running ‘A Taste of Harmony’, the cultural diversity event now in its sixth year.
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Inspirational Campaigns From Around the Globe in 2013

As we embark on 2014, we reflect upon some of the most memorable PR campaigns of 2013 from around the globe.

Hard to nail reputation risk? You can bank on it

Recent experiences in the Australian banking sector highlight the fact that assessing reputation risk at the source provides the best antidote for potentially damaging reputational impact.
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Half-a-day inside the tent

Haystac's GM Patrick O'Beirne shares his out takes from Google's Big Tent conference
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