Consumers, users, followers, customers… whatever terminology you want to use, when it comes down to it, we’re all just people. Sometimes we’re rational, sometimes we’re emotional. Most often, we’re a little bit of both. But one thing is universally true: every decision we make – from the products we buy to the communities and networks we join – is influenced by our individual values.
That’s why we take a sociological, values-led approach to PR and storytelling.
We combine deep strategic thinking with powerful social insights, uncovered through rigorous research, to connect brands to consumers. Via PR, social, influencers and agile content, we shape meaningful conversations that deliver true brand impact. We don’t just make brands heard. We make them matter.
Haystac is part of the BWM Dentsu Group and the Dentsu Aegis Network, one of world’s largest communication groups.