Consumers, users, followers, customers… whatever terminology you want to use, when it comes down to it, we’re all just people. Sometimes we’re rational, sometimes we’re emotional. Most often, we’re a little bit of both.  But one thing is universally true: every decision we make – from the products we buy to the communities and networks we join – is influenced by our individual values.

That’s why we take a sociological, values-led approach to PR and storytelling.

We combine deep strategic thinking with powerful social insights, uncovered through rigorous research, to connect brands to consumers.  Via PR, social, influencers and agile content, we shape meaningful conversations that deliver true brand impact. We don’t just make brands heard. We make them matter.

Haystac is part of the BWM Dentsu Group and the Dentsu Aegis Network, one of world’s largest communication groups.

Consumers, users, followers… whatever terminology you want to use, when it comes down to it, we’re all just people. Sometimes we’re rational, sometimes we’re emotional. Most often, we’re a little bit of both.  But one thing is universally true: every decision we make – from the products we buy to the communities and networks we join – is influenced by our individual values.

That’s why we take a sociological, values-led approach to PR and storytelling.

We combine deep strategic thinking with powerful social insights, uncovered through rigorous research, to connect brands to consumers.  Via PR, social, influencers and agile content, we shape meaningful conversations that deliver true brand impact. We don’t just make brands heard. We make them matter.

Haystac is part of the BWM Dentsu Group and the Dentsu Aegis Network, one of world’s largest communication groups.

Our Influence

We know stories have a unique power to connect people and brands, which is why we’re passionate about storytelling, no matter the channel. 

Our philosophy of intentional shareability drives our integrated ecosystem which amplifies outcomes by connecting content and channels.

Communications Strategy

Earning quality editorial via smart storytelling.

Influencers

Developing true partnerships to ensure relevancy, authenticity, and more importantly, the desired results.

Content and Social Strategy

Engaging with audiences when and where they’re already active.

Agile Content

A focus on contagious content to engage and inspire action.

Our Influence

We know stories have a unique power to connect people and brands, which is why we’re passionate about storytelling, no matter the channel. 

Our philosophy of intentional shareability drives our integrated ecosystem which amplifies outcomes by connecting content and channels.

Public Relations

Earning quality editorial via smart storytelling.

Digital & Social

Engaging with audiences when and where they’re already active.

Influence

Developing true partnerships to ensure relevancy, authenticity, and more importantly, the desired results.

Agile Content

A focus on contagious content to engage and inspire action.

COMMUNICATIONS STRATEGY

  • Brand positioning
  • Comms strategy
  • Media relations
  • Product launches
  • Activations and events management
  • Sponsorship and partnership management
  • Media training
  • Crisis and issues management
  • Performance PR

CONTENT AND SOCIAL STRATEGY

  • Content and social strategy development
  • Audience and channel analysis
  • Content delivery and amplification
  • Community moderation and social listening
  • Optimisation
  • Ad buying
  • Analytics

INFLUENCERS

  • Ambassador and influencer strategy
  • Identification, negotiation and management
  • Contracting
  • Creative execution
  • Content management
  • Reporting

AGILE CONTENT

  • Strategic storytelling
  • Production management
  • Short/long form video
  • Photography
  • Livestream
  • Drone photography/video
  • Stop motion
  • Animation
  • Graphic design
  • Copywriting

Work

We’re proud of the company we keep and the impact of our work, so we’ll let it speak for itself:

Careers

We’re an eclectic bunch who work hard, play hard and laugh hard – all while achieving a good work-life balance.

If this sounds like a philosophy you can get on board with, drop us a line at careers@haystac.com.au and let us know what you can bring to the ‘Stac Stable.

A limited number of internships are also available.

Our Tribe

We’re an eclectic bunch who work hard, play hard and laugh hard – all while achieving a good work-life balance.

If this sounds like a philosophy you can get on board with, drop us a line at careers@haystac.com.au and let us know what you can bring to the ‘Stac Stable.

A limited number of internships are also available.

News & Views

Contact us

Level 1, 116-122 Chapel Street
Windsor, Vic 3181

 


Simone Pipkorn

Managing Director
+ 61 410 652 153
Simone.Pipkorn@haystac.com.au

Contact us

Level 6, 20 Windmill St
Walsh Bay, NSW 2060

 

Simone Pipkorn
Managing Director

+ 61 410 652 153
Simone.Pipkorn@haystac.com.au

Contact us

Gasworks Plaza, Level 2 Lobby 2
76 Skyring Terrace, Newstead, Qld 4006

 

Simone Pipkorn
Managing Director

+ 61 410 652 153
Simone.Pipkorn@haystac.com.au

Contact us

Level 1, 116-122 Chapel Street
Windsor, Vic 3181

 

Simone Pipkorn
Managing Director

+ 61 410 652 153
Simone.Pipkorn@haystac.com.au

Contact us

Level 6, 20 Windmill St
Walsh Bay, NSW 2060

 

Simone Pipkorn
Managing Director

+61 410 652 153
Simone.Pipkorn@haystac.com.au

Contact us

Gasworks Plaza, Level 2 Lobby 2
76 Skyring Terrace, Newstead, Qld 4006

 

Simone Pipkorn
Managing Director

+ 61 410 652 153
Simone.Pipkorn@haystac.com.au