Us agency folk love to overuse a word. We did it to influence/r, we overcooked disruption and we are in the midst of killing pivot in these C-19 times. I am not saying we will stop; all these descriptors have merit and I avidly use them on a day to day basis, but when you…
There has been no shortage of lessons learnt from living and experiencing COVID-19. It’s been an unprecedented time for all Australians, and for those who are lucky enough to still be working, they’ve no doubt experienced a significant disruption to their usual work lives. For some this could simply be working from home. For others,…
Haystac, part of the BWM Dentsu Group, has announced the appointment of Carolina Fullen as Group Business Director in Sydney to extend the agency’s full-service, integrated offering. She will be responsible for leading key client accounts, integrated communications strategy, business development and bolstering the fintech and consumer teams in Haystac’s Sydney arm. Carolina joins Haystac…
By Kitch Catterall, Social Content Manager Being an influencer in 2020 has changed dramatically in the past month. Nobody is immune to the drastic lifestyle and employment changes that have occurred due to the pandemic, and whether social media is your side hustle or your full-time gig – it’s safe to assume it’s impacted your…
Haystac has today announced the launch of Haystac Connect, a bespoke customer engagement proposition designed to help brands respond to the disrupted media landscape and changing customer behaviours. The new integrated model is a digital-first solution to actively create deeper consumer connections via purposeful content and meaningful brand conversations. The model will be rolled out…
By Haylie Marchant, Head of Strategy There’s a running joke in our organisation about my obsession with measuring commercial impact. When I’m reviewing a case study or evaluation report from a kick ass campaign filled with all sorts of amazing metrics, my immediate instinct is to scan the results section for the commercial impact analysis.…
Samuel Stevenson, National Senior Social Strategist I remember this time last year when social media had a microscope on it. There was much discussion of the impact social media had on mental health. I’m certainly not suggesting the links between mental health and overuse of social media don’t exist – but the current working from…
By Alexandra Lee, Senior Content & PR Manager Few of us could have realised just a few months ago that the first cases of the COVID-19 virus would lead us to this unprecedented situation; a global pandemic in the digital age. However, we now know we are in this for the long haul and it…