Haystac has today announced the launch of Haystac Connect, a bespoke customer engagement proposition designed to help brands respond to the disrupted media landscape and changing customer behaviours.
The new integrated model is a digital-first solution to actively create deeper consumer connections via purposeful content and meaningful brand conversations. The model will be rolled out across Haystac’s core Sydney, Brisbane and Melbourne markets.
Key features of the new offering include:
- The Content Suite: a team of expert storytellers, content creators, digital producers and strategists to help brands become their own news and entertainment channels via engaging editorial and branded content.
- Haystac Live: video conferencing optimisation, immersive digital event experiences, plus high quality, lower cost live streaming products enabling brands to connect directly with their audiences in this new virtual reality.
- Performance PR: Haystac’s proprietary PR approach, developed in collaboration with our DAN network partner iProspect, combines the dual benefits of digital PR and search optimisation to ensure branded content is seen and editorial outcomes are amplified.
Kate Ward, General Manager Brisbane, says that COVID-19 has drastically changed the way we live, work and play which she believes presents significant opportunities for brands.
“We know that while people are physically distancing, they’re actively looking to connect, interact and engage with others, only in new digitally-led ways.
“This change in customer behaviour presents a real opportunity for brands to play the connector role – connecting people with each other and with meaningful branded content which is what Haystac Connect will help them achieve.”
The new product offering integrates Haystac’s existing capabilities in branded content, digital experience and performance-led PR with much-needed scalability and flexibility for brands in an uncertain financial environment.
While the new offering has been developed in direct response to COVID-19 and changing customer behaviours, Haystac MD Simone Pipkorn said she believes the agency’s newest innovation will be critical for the post-virus landscape.
“Digital adoption has increased exponentially as a result of COVID-19, as we have been forced to work, educate and live using digital platforms. When restrictions ease this emphasis on digital connection will remain and brands will need to maximise their capability and performance in this space.
“Our content philosophy of intentional shareability has helped our clients tap into the rise in digital escapism, create deeper levels of engagement on branded content and achieve higher domain rankings via an SEO led approach to PR.
“We’re pleased to be able to package up this skillset to support brands in adapting to the current environment while also helping them plan for the future.”
Completely tailored to a client’s needs, brands can access this new product by visiting Haystac.com.au and getting in touch with any of the state representatives across Brisbane, Sydney and Melbourne.
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For further information, contact:
Haylie Marchant
Head of Strategy
T: +61 479 008 749
E: Haylie.marchant@haystac.com.au
Lucy Povlsen
Head of Strategic Communications
T: +61 411 251 933
E: Lucy.Povlsen@dentsuaegis.com
About Haystac
Haystac is the flagship consumer PR agency within the BWM Dentsu Group. Haystac believes that PR has the power to transform brands, and uses its proprietary strategic methodology to anchor all communication activity to deliver long term brand ROI. A strategic, creative PR agency, Haystac’s team of 40 consultants nationally, makes it one of the biggest and most successful PR agencies in Australia.
Haystac has an employee-first culture. We believe in creating an employment experience for our staff that becomes a defining moment in their careers. Haystac has three areas of expertise: media & influencers; content & social; and activations & events. www.haystac.com.au
About Dentsu Aegis Network
As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network ANZ is headquartered in Melbourne with offices in Sydney, Brisbane, Canberra, Perth and Auckland. Globally, Dentsu Aegis Network operates in 110 countries worldwide with over 23,000 dedicated specialists. www.dentsuaegisnetwork.com.au / www.dentsuaegisnetwork.co.nz
