Haystac, part of the BWM Dentsu Group, has announced the appointment of Carolina Fullen as Group Business Director in Sydney to extend the agency’s full-service, integrated offering.
She will be responsible for leading key client accounts, integrated communications strategy, business development and bolstering the fintech and consumer teams in Haystac’s Sydney arm.
Carolina joins Haystac from MSL Brazil where she was a Director of Innovation and Creative Strategy for Latin America leading digital, creative planning and communications teams. Prior to this, she worked as a Vice President of Operations at Ideal HK Strategies, São Paulo, where she headed up strategic communications programs incorporating PR, social, content and digital.
With over twenty years’ experience, Carolina brings significant B2B and B2C expertise in a broad range of industry sectors, including technology, FMCG, health and finance, to the position.
Simone Pipkorn, Managing Director, Haystac said adding Carolina to the senior team would strengthen the agency’s creative, strategic and integrated expertise.
“Our client partners are increasingly turning to us to deliver agile, multi-disciplinary communications solutions with cultural, social and commercial impact. Carolina joins us with an enormous amount of global experience doing just that and an equally tremendous level of energy and enthusiasm that will be an invaluable asset to our team.”
Carolina Fullen, Group Business Director, Haystac Sydney commented that a variety of factors attracted her to this newly created role.
“I’m thrilled to be joining an agency with such a strong value proposition as Haystac. The warm, driven people, appealing client portfolio and ability to collaborate within an organisation that has had integrated communications programs at its core from its very early stages is a compelling combination.
“I look forward to building on the team’s existing capabilities while strengthening our business offering for existing and prospective clients.”
-END-
For further information, contact:
Mariel Malabanan
Senior Account Executive
T: +61 416 512 890
E: Mariel.malabanan@haystac.com.au
Lucy Povlsen
Head of Strategic Communications
T: +61 411 251 933
E: Lucy.Povlsen@dentsuaegis.com
About Haystac
Haystac is the flagship consumer PR agency within the BWM Dentsu Group. Haystac believes that PR has the power to transform brands, and uses its proprietary strategic methodology to anchor all communication activity to deliver long term brand ROI. A strategic, creative PR agency, Haystac’s team of 40 consultants nationally, makes it one of the biggest and most successful PR agencies in Australia.
Haystac has an employee-first culture. We believe in creating an employment experience for our staff that becomes a defining moment in their careers. Haystac has three areas of expertise: media & influencers; content & social; and activations & events. www.haystac.com.au
About Dentsu Aegis Network
As part of Dentsu Inc., Dentsu Aegis Network is the first truly global communications network for the digital age. Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network ANZ is headquartered in Melbourne with offices in Sydney, Brisbane, Canberra, Perth and Auckland. Globally, Dentsu Aegis Network operates in 110 countries worldwide with over 23,000 dedicated specialists. www.dentsuaegisnetwork.com.au / www.dentsuaegisnetwork.co.nz
