ANZ

ANZ Facebook
Live Series

ANZ wanted to provide authentic advice to small businesses and start-ups. Leveraging a partnership with entrepreneur, Naomi Simson, we created an interactive Facebook Live series.


The Challenge

ANZ wanted to provide authentic advice to small businesses and start-ups. Leveraging a partnership with entrepreneur, Naomi Simson, we created an interactive Facebook Live series where Naomi interviewed Australian entrepreneurs including Bao Hoang (Roll’d), Felicity Rodgers (Cargo Crew) and Nicola Hazell (SheStarts).

The Solution

We reached 6.9 million people, resulting in 5 months of content being watched over the campaign. Most impressive though were the engagements, with over 86,000 people actively participating.

More importantly, the campaign helped increase conversion rates by proving that ANZ is there to help start-ups and small businesses.