Cbus

Connecting with
a new generation

Cbus wanted to connect with males under 30 years old. A real challenge as they scroll for LOLs and memes. Rather than fight the audience, we transformed tradie interests into relevant content.


The Challenge

Cbus wanted to connect with highly disengaged males under 30 years old. A real challenge as they only scroll for LOLs and memes.

Rather than fight the audience, we decided to join them. Transforming tradie interests into relevant content (photography, graphics and humour) by tapping into trends and cultural events as they happened.

The Solution

We reached 2.6 million people, gained 15,000 new fans, and a whopping 89% of our audience engaged with our content.

Our agile approach also resulted in 2 viral pieces of content that also secured editorial coverage.