HBO

Game of Thrones
S7

To generate awareness that Game Of Thrones, Season 7 was available for download we brought the iconic Night King to life in Sydney and arranged for him to pop up in iconic locations and meet with key media.


The Challenge

We were tasked with generating awareness that Game Of Thrones, Season 7 was available for download on itunes and Google Play. To generate the maximum buzz, we engaged with selected influencer ‘fans’ and then brought The Night King to life in Sydney and arranged for him to pop up in iconic locations and to meet with key media.

The Solution

In launch week, our coverage reached 7.5+ million people, and S7 was downloaded more than any other previous series. Our client said: “The creative idea and execution in Australia is the best we’ve seen and we’ve shared the creative idea and results with our teams across the world as an example of global best practise.”