ANZ

Headband
for Good

In homage to the iconic tennis headband, we created #HeadbandForGood, a socially-led campaign that encouraged tennis fans to grab a headband and snap a selfie. With ANZ donating $2 for every mention of the hashtag.


The Challenge

As proud Associate Sponsors of The Australian Open since 2010, ANZ wanted to engage with event patrons in a manner fit for the digital age.

Paying homage to the iconic tennis headband, Haystac created #HeadbandForGood, a socially-led campaign that encouraged tennis fans to grab a headband, pick up their phone and snap a selfie. With ANZ donating $2 for every mention of the hashtag.

The Solution

With over 88 million social impressions, more than 20,000 mentions of the hashtag, a 5% engagement rate on Facebook and over 3,000 local and international editorial pieces of coverage the campaign was a roaring success.

The campaign generated such positive feedback that customer loyalty also saw a 6-point lift Net Promoter Score.