BabyLove

Premmie Proud

BabyLove believes every baby is perfect in their own way. So we created Premmie Proud, a social initiative created to encourage parents of premature babies to share their little miracle with the world.


The Challenge

When a baby is born, parents love sharing the news on social media. But if the baby comes prematurely, you won’t always hear about it. BabyLove believes every baby is perfect in their own way, so we created Premmie Proud, a social initiative created to encourage parents of premature babies to share their little miracle with the world.

The Solution

The campaign achieved over 3.5 million reach and a 28% increase in brand awareness for the BabyLove brand. But most importantly, we raised over $15,000 for the Miracle Babies Foundation and over 10,000 parents have proudly shared their little miracles with the world.