Dr. Oetker Ristorante
Dr. Oetker struggled with low brand awareness and misperceptions about quality and taste of their frozen pizza products. To cut through these barriers, we created the world's most remote pizzeria.
Dr. Oetker struggled with low brand awareness and misperceptions about quality and taste of its products. To showcase the restaurant quality pizzas, we created the world’s most remote pizzeria on Dirk Hartog Island. This generated talkability and awareness, elevating frozen pizza from a last resort to a positive meal choice.
We secured 50+ pieces of coverage, including global syndication. We reached 10.4 million people and experienced a 274% increase in organic Facebook engagements.
Most importantly, our client increased average sales by 2,500 units per month – finishing 2016 with a record 5% higher share than previous market leader, McCain.