Haystac extends its senior leadership team with new hire

Haystac, part of the BWM Dentsu Group, has announced the appointment of Carolina Fullen as Group Business Director in Sydney to extend the agency’s full-service, integrated offering. She will be responsible for leading key client accounts, integrated communications strategy, business development and bolstering the fintech and consumer teams in Haystac’s Sydney arm. Carolina joins Haystac…

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A word from an influencer

By Kitch Catterall, Social Content Manager Being an influencer in 2020 has changed dramatically in the past month. Nobody is immune to the drastic lifestyle and employment changes that have occurred due to the pandemic, and whether social media is your side hustle or your full-time gig – it’s safe to assume it’s impacted your…

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BWMD’s Haystac Launches New Customer Engagement Model to Support Brands During COVID-19 and Beyond

Haystac has today announced the launch of Haystac Connect, a bespoke customer engagement proposition designed to help brands respond to the disrupted media landscape and changing customer behaviours. The new integrated model is a digital-first solution to actively create deeper consumer connections via purposeful content and meaningful brand conversations. The model will be rolled out…

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The New Normal in Social Media

Samuel Stevenson, National Senior Social Strategist I remember this time last year when social media had a microscope on it. There was much discussion of the impact social media had on mental health. I’m certainly not suggesting the links between mental health and overuse of social media don’t exist – but the current working from…

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Content Amidst COVID-19

By Alexandra Lee, Senior Content & PR Manager Few of us could have realised just a few months ago that the first cases of the COVID-19 virus would lead us to this unprecedented situation; a global pandemic in the digital age. However, we now know we are in this for the long haul and it…

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